Jun 6, 2011

Americans Are Ditching Cereal Like Crazy . . . Here Are the Six Brands Taking It the Hardest

Remember a decade ago when every single person in the country ate cereal for breakfast? Yeah, that's a distant memory now.

Americans just aren't that into cereal anymore. And it's not a low-carb thing . . . come on. We love carbs more than ever. It's just that for breakfast, we now prefer things like bagels, Egg McMuffins, pastries . . . stuff we can grab and eat on the run.

Cereal sales keep dropping like crazy . . . even in just the past 12 months cereal sales are down 2.55%. Here are the six brands that have taken it the hardest.

#6.) Corn Flakes. Sales are down 3.8% since 2007.

#5.) Cheerios. Sales are down 6.9% since 2007.

#4.) Raisin Bran. Sales are down 7.9% since 2007.

#3.) Rice Krispies. Sales are down 10.3% since 2007.

#2.) Corn Pops. Sales are down 12.8% since 2007.

#1.) Special K. Sales are down 15.9% since 2007.